When AI changes the customer behavior your business depends on

As we keep adopting more autonomous steps in our automated processes, situations like this are becoming more frequent: Suppose an agent drafts a test plan for an engineering change. The plan then waits for weeks for a supplier’s sign-off. The agent has completed its task, but the change is still blocked. If we want to…

An agent runs for two hours. Three weeks later, an auditor asks why it made an unusual trade. Your logs show the time and the tool calls. They do not show which policy applied. They do not show who had the authority to approve an exception. While banks plan longer agent runs,  product leaders must…

When you use AI in product discovery, the tempting move is to treat the summary as the customer signal. A product team finishes a week of calls, asks for the themes, and gets a clean answer: customers want “faster onboarding.” That sounds useful because it is short, confident, and easy to bring into a roadmap…